DRIVE is positioned and structured to create a uniquely tailored customer experience. We have built our company to bridge the gap between medical and marketing through leveraging our core capabilities of our medical expertise, commercialization savvy, operational excellence and technical creativity. This core, coupled with our deep experience in the industry, has allowed us to embrace key areas that call for an integration of medical and marketing expertise and execute them with excellence.
We believe successful thought leader engagement is built on 2 overarching principles: knowing who the thought leaders are and knowing what they want
We maintain a broad institutional knowledge about thought leaders and use that knowledge to cultivate mutually beneficial relationships and engagements between our clients and their thought leader customers. Through thought leader identification and management, strategic thinking about engagement channels and timing, and creating an ideal thought leader experience, DRIVE aims to help clients and thought leaders align on a shared vision.
Education is the most important during product launch or as part of a new product indication as physician peers and other sources do not yet have access to trusted information
We evaluate the multiple options of format, venue, content, and faculty to meaningfully engage customers.
We assemble the most influential data, cases, and faculty to tell a compelling, compliant story based on the motivations that drive each audience.
Scientific content is considered foundational in supporting the clinical story of a medical product
Our expert team of medical writers and researchers is well-versed in our clients' business objectives and works closely with our strategic commercialization team to maintain an understanding of the overall brand strategy. Our approach is grounded in an understanding of the stringent need for transparent, scientifically rigorous, and clinically relevant development of materials.
Our organization has successfully delivered hundreds of advisory activities across 15 different customer segments in 5 continents
DRIVE leverages its experience to assist with all aspects of advisory boards, from meeting planning and strategy to execution. DRIVE utilizes a strategic model that simply helps shift program responsibility to the thought leaders and increases the touchpoints for the length of their contracts. This approach reinforces their importance to our client and elevates their credibility with the advisor/faculty member.
DRIVE is located in Indianapolis, Indiana with additional teams based in Chicago and on the east and west coasts. This allows us to provide service to our clients across the United States and around the world with the quality and timeliness that is expected at DRIVE.
We enjoy working among a team of people with diverse backgrounds—from molecular research to business management, fine art to education—who share a common passion for the work we do. We are driven by a desire to spark that memorable moment when learning comes to life and creates a deeper insight. The formula is simple: combine a love for science, storytelling, technology, and innovation to provide a superior customer experience. Help us push boundaries, create, and redefine the world of medical communications.Inquire